Marketing Executive - Nicosia, Cyprus
We are helping an established IT solutions company expand its Sales & Marketing team in Nicosia.
This role focuses on strengthening the company's brand presence, planning and executing marketing initiatives, and supporting business development activities across Enterprise Mobility and Enterprise Content Management (ECM) solutions.
You will be responsible for digital marketing, content creation, brand management, campaign coordination, and website management, with a focus on increasing market visibility, engaging target audiences, and generating new business opportunities.
The ideal candidate will be creative, proactive, and results-oriented, with strong digital marketing skills and the ability to communicate technical products and services effectively.
This is a full-time position based in Nicosia, with occasional travel to attend industry events.
Key Responsibilities
Digital Marketing & Campaign Management
- Plan, coordinate and execute integrated B2B marketing campaigns across digital platforms, social media, email and other relevant channels.
- Develop and implement lead generation initiatives to attract prospective customers and support the company's sales pipeline.
- Manage organic and paid digital marketing activities, including LinkedIn, Google Ads and other appropriate platforms.
- Coordinate email marketing campaigns, newsletters and customer communication initiatives.
- Monitor campaign performance, analyse results and recommend improvements to increase engagement, conversions and overall effectiveness.
- Collaborate with the Sales team to align marketing campaigns with business development priorities and customer acquisition objectives.
Content Creation & Marketing Material
- Develop engaging and professional marketing content for the company's website, social media platforms, newsletters and promotional campaigns.
- Prepare and maintain marketing materials, including brochures, company presentations, product information sheets and sales support materials.
- Create and coordinate visual content using appropriate design tools, ensuring consistency with the company's brand identity.
- Translate technical product information into clear, compelling marketing messages that communicate business benefits.
- Collaborate with internal teams, technology vendors and external creative partners to develop high-quality marketing content.
Market Research & Analysis
- Monitor market trends, competitor activities and developments within the enterprise technology sector.
- Identify relevant target audiences, industry segments and potential marketing opportunities.
- Analyse marketing performance, customer engagement and campaign results to support informed decision-making.
- Provide recommendations to improve marketing effectiveness and support the company's commercial objectives.
Brand Management
- Support the development and consistent implementation of the company's brand identity and corporate positioning.
- Ensure consistency in messaging, visual identity and communication across all marketing channels and materials.
- Contribute to strengthening the company's reputation and visibility within the enterprise technology market.
- Coordinate with internal teams and external partners to maintain professional and consistent brand communications.
Website Management
- Maintain and regularly update the company's website using WordPress, ensuring accurate and relevant product, service and corporate information.
- Create and optimise website content, landing pages, news articles and blog posts to support marketing campaigns.
- Apply SEO best practices to improve website visibility and organic search performance.
- Monitor website traffic, user behaviour and campaign performance using tools such as Google Analytics 4 (GA4) and Google Search Console.
- Identify opportunities to improve website content, user experience and lead generation performance.
- Coordinate with external website developers or service providers when technical support is required.
Event Planning & Coordination
- Assist in planning and coordinating company events, exhibitions, trade shows, webinars and promotional activities.
- Collaborate with technology vendors, distributors and business partners on joint marketing initiatives and events.
- Coordinate event-related communications, promotional materials and follow-up activities.
- Support the Sales team in maximising business development opportunities generated through events.
Requirements
- Bachelor's degree in Marketing, Business Administration, Communications or a related field.
- Proven professional experience in marketing, preferably within the technology industry.
- Demonstrated experience in digital marketing, content creation and marketing campaign management.
- Strong understanding of marketing principles, digital marketing and B2B communication strategies.
- Practical knowledge of social media marketing, email campaigns and digital content creation.
- Familiarity with digital advertising platforms, particularly LinkedIn Ads and Google Ads.
- Proficiency in WordPress and familiarity with website content management and SEO best practices.
- Knowledge of marketing analytics tools, particularly Google Analytics 4 (GA4).
- Ability to create professional marketing content and materials using tools such as Canva, PowerPoint or similar applications.
- Excellent written and verbal communication skills, with the ability to communicate technical concepts clearly and effectively.
- Strong organisational and project coordination skills, with the ability to manage multiple campaigns and deadlines.
- Analytical thinking and the ability to interpret campaign performance and recommend improvements.
- Creativity, attention to detail and a strong sense of brand consistency.
- Ability to work independently and collaborate effectively with sales teams, technical departments and external partners.
- Proactive, adaptable and results-oriented approach, with a willingness to continuously develop new skills.
Salary & Benefits
- Annual gross salary of €28,000–€36,000, inclusive of the 13th salary
- Provident Fund
- Private Medical Scheme
- Continuous Training & Development Opportunities
- 21 days annual leave (increasing with tenure)
- 20 days sick leave
- Full salary coverage during paternity/maternity leave
- Educational leave
- Wedding leave
- Friday off scheme during summer months
- Excellent working environment
Application
If you are an ambitious Marketing Executive looking for your next opportunity in the IT industry, hit apply and we will do the rest. Please apply with your CV and we will be in touch for a confidential chat.
